How can cooperative grocers proactively prepare for increased competition in today's fast-and-furious market? Examples from several retailers.

Using cross-functional store teams to plan promotions can be a simple way to create effective promotional programs that are fun and engaging for your customers, position the co-op as an exciting destination, and communicate your values to the community. That’s what we’ll explore in this article: the how and why of integrated promotional planning. An integrated promotional plan is one that encompasses all store departments, enhances teamwork, creates an outstanding experience for shoppers, and in